One that’s been in the works for a long time is the 100% Beeswax finish…
I tested it out years ago, before we launched the paint line, but I wanted to start very small, so we just launched with two waxes and the hemp oil as finish options. Now that we’ve grown beyond all expectations, we’re constantly considering, testing and developing new products we can add to the line. But we don’t want to add more just to add more. We want to add products that complement the line and brand well and ones that will address the requests of our retailers and customers.
It was all of these considerations that brought me to revisit the 100% Beeswax finish.
So, the #1 question is, “How is this different from your other waxes?”
Furniture, Antiquing and White Waxes are all made with beeswax, but they also contain carnuba wax and odorless solvents to make the wax creamy and workable. It is a beautiful product and we get compliments on our waxes all the time. Those are still going to be my go-to waxes.
But, we have many customers and retailers who use and sell our paints because they are all-natural, so we wanted to add an all-natural wax to give them that finishing option.
Because it is 100% beeswax, it isn’t as creamy as our other waxes. The Beeswax finish is similar to the feel and consistency of a body balm whereas the Furniture Wax is more like a lotion. Both are massaged and absorbed into the surface, but are applied in different ways. With beeswax, a little bit goes a long way.
Just pull a little bit out of the jar with a soft, clean cloth…
…and rub it onto the surface. You can use a brush to apply it as well, but make sure you’re only picking up a little bit of wax and then really working it into the surface. Any wax that’s left sitting on top will feel…well, waxy.
I had an old, somewhat dried-out rolling pin hanging out in the studio, so I gave it a little rub-down with Beeswax to bring out the shine and hydrate the wood.
The beeswax is food safe, so it can be used on rolling pins, wooden spoons, cutting boards, salad bowls, wood counters, wooden baby/kids toys, etc.
There are other applications for it as well and I’ll share some projects and techniques with you in the weeks to come.
We’re also launching a limited edition Lavender Wax. It is our clear Furniture Wax, but it’s been scented with lavender essential oils and it smells absolutely divine!
We know a lot of you furniture-painters are cooped up indoors during the winter months. If you’re going to be waxing furniture inside, it might as well smell amazing, right? It’s fragrant, but not overpowering.
You’ll know you’re buying the Lavender Wax, because of the pretty lavender-colored label.
Another thing we’ve been working on for months…maybe even a year…has been new labels for all of our waxes. Having your brand on a product is pretty awesome, but the labels are enough to make you want to curl up in a ball. Especially with paint and finishing products. They have to meet very specific label laws, which is especially tricky for us, since our products are sold on four (soon to be five, hopefully) continents.
Since our products are made and sold in Canada, we have to have all of our labels in French and English, which means double the amount of all text and proof-reading in two languages.
It was a really long process involving conversations like, “Can you make the font .5 larger, move the logo 2mm to the left, and the barcode is getting cut off when the label is wrapped, so we need to rearrange everything else…”, but we finally have our beautiful new wax labels that are a bit easier to distinguish from one another. They each are printed in a different color…
…and they each have their own chair “mascot” for the lid…
You’ll start to see the new wax labels trickle into stores when the old labels are exhausted.
In all of the proofing, reviews and reworking, we somehow missed one pretty obvious typo…
I didn’t even notice it until I received an e-mail pointing it out. It went something like this…
“Is there a reason why there is an extra E on the front of the small beeswax label…”
I quickly opened the picture I had of the new Beeswax labels.
And the e-mail was from our distributor in Europe, so it was definitely too late to change it. The misspelled label was out in the world and I was having flashbacks of the sweatshirt my parents gave their horrible-speller-of-a-daughter for Christmas one year. It read “bad spellers of the world untie!”
And now I’m untying with my Beesewax finish.
I wonder if they make a sweatshirt that says that.
So, there it is. Of course, we’re reprinting them and, at some point, the misspelled labels will be out of circulation and I won’t feel like a total moron every time I see it.
Until then, let’s just pretend it’s some fancy spelling for beeswax, like junque or colour or theatre.
Yes, let’s do that.
And never speak of it again.